About Second Rodeo
Nice to Meet You
Founder Story
Scott Brown is an Emmy-nominated Director, Writer, Creative Producer, and the founder of Second Rodeo Productions - a company built at the intersection of Hollywood storytelling and digital-native innovation.
With billions of organic views across platforms, Scott has helped shape some of the most talked-about moments in modern media. He’s led projects for MrBeast, including the record-breaking Train vs. Giant Pit, and was instrumental in launching Dwayne “The Rock” Johnson’s YouTube presence—redefining what it means for a global star to go digital.
Scott’s career spans both sides of the entertainment industry—from directing Larry King’s Hulu talk show to building creator-driven campaigns with icons like Kevin Hart, Logan Paul, Cam Newton, and Lin-Manuel Miranda. He’s also created brand-forward work for Under Armour, Ford, Gatorade, BET, Roku, and YouTube Originals.
What sets Scott apart is his belief that digital content doesn’t have to sacrifice storytelling—and great storytelling doesn’t have to ignore platform realities. With Second Rodeo, he’s built a team and a methodology that merges big-idea thinking with hands-on execution, helping talent, brands, and platforms create content people actually want to watch and share.
Scott’s passion is helping others win through great story, smart strategy, and bold creative. That’s what Second Rodeo is built to do.
Our Ethos
We live in extraordinary times.
The entertainment industry is undergoing seismic change. Legacy business models are straining under the pressure of a new era, while digital media—once labeled “new”—is now the primary destination for Gen Z, Gen Alpha, Millennials, and increasingly every generation.
This shift isn’t coming. It’s here. And we're not going back.
For some, that brings anxiety. That’s understandable. But for those of us who’ve called digital home—who remember when YouTube was a dating site—this is the moment we’ve been waiting for.
Audiences haven’t stopped watching. The attention hasn’t disappeared—it’s just moved. And it’s more hungry than ever for content that actually delivers: not just celebrity-driven, not just trendy, but truly compelling.
We’ve entered the era of digital storytelling—a new language that blends the timeless values of traditional entertainment with the precision and rhythm of platform-native execution.
This is where Second Rodeo stands.
At the intersection of legacy and digital. With a creative engine powered by both worlds.
We’ve lived on sets and in studios. In edit bays and comment threads. We’ve launched channels, stoked movements, and helped global icons speak in a voice that cuts through the noise.
For us, it’s not just about content. It’s about Story. Strategy. Execution.
And that’s what will define the next era of this electric tomorrow.