We blend bold creative with sharp strategy—helping creators make work that resonates, performs, and gets them noticed.
Creators know their audience better than anyone. We come in as true partners—bringing the creative and strategic firepower to elevate what they do best.
We take the pressure off, handling production at every scale—from scrappy to cinematic—so creators can focus on what they do best.
What We Offer
From A-List to Influence
Talent + Creators
Mr Beast
Train V. Giant Pit
258 Million Views
When Jimmy Donaldson wanted to bring a meme to life, he knew there was one place to turn. This stunt, which was at the time his largest, redefined what digital scale meant. Once the dust settled, Jimmy said it himself on camera: "That might've been the coolest thing I've ever seen."
We Work with All Creators
Actors, YouTubers, Athletes, Streamers, Musicians—we see them all as creators with stories worth telling.
At Second Rodeo, we don’t just make content. We build moments talent wants to share—stories that feel personal, powerful, and unforgettable. From The Rock to MrBeast, we’ve helped global icons break through the noise and connect with their audiences in ways that rack up millions of views—and real emotional impact.
The Rock
Millennials The Musical
When Disney gave us 30 minutes with Dwayne Johnson and Lin-Manuel Miranda at a junket, their first question was "what do you want to make?" And of course our answer was "a 16 minute original musical." Using clever writing we produced a 5 song internet event that was featured on Good Morning America, and generated abundant earned media for "Moana."
Rob Gronkowski
World Record Catch
We helped the NFL player set a Guinness World Record for the highest altitude catch of a football, with the news going viral on every major sports publication. We even made the ESPN top 5!