When content truly clicks, it does more than reach an audience—it makes a brand unforgettable and turns talent into icons. That’s what we build. Work that resonates, spreads, and lifts everyone involved. No compromises. Just wins, all around.
Every brand wants a win. Talent wants content they’re proud to share. Building that bridge is where Second Rodeo thrives.
Imagine your ad isn’t an ad at all—just content people choose to watch, share, and talk about. The kind that sparks headlines, not skips. That’s not a fantasy. That’s what we do.
Brand Services
Stories Everywhere
Branded Entertainment
Ford
The Rock Gives Away a Mustang
We partnered with The Rock to surprise a U.S. Army veteran with a Ford Mustang—and captured a moment that hit millions right in the heart. The video took off, reminding everyone what real gratitude (and great storytelling) can look like.
Content That Millions Watch
Millennial and Gen-Z audiences connect deeply with content that genuinely entertains. That’s the heart of our branded campaigns: make them feel something—joy, awe, curiosity—and they’ll do the sharing for you.
Brands win in digital when they embrace the formats and trends audiences already love, then elevate them.
The key? Add real value to the conversation, while staying razor-aware of the platform you’re on.
1800 Tequila
Taste the Tempo
When 1800 Tequila approached us to create a piece for a rising boxer, we saw an opportunity to blend storytelling with rhythm. Fueled by our love for music, we crafted a spot where the real star—alongside the athlete—is the editing itself.
Under Armor
Tom Brady Vs The Rock
With limited time and two massive teams—Tom Brady’s and The Rock’s—we leaned hard into sharp, smart writing to make the moment feel even bigger than it was. What started as a tight turnaround turned into a viral showdown that everyone loved.